Overview
Generate insightful, written summaries explaining what changed in your market, why it matters, and where to focus next. Use these reports to benchmark your property, guide leasing strategies, and identify your rent position (concessions included).

Types of AI Reports
1. Operational Performance Report
This report gives occupancy trends and upcoming lease expirations against competing properties.
When you click on the Operational Performance Report you will be given the following:
- Executive Summary
- Key Insights
- Metrics Overview
- Performance Benchmarks vs. Comps
- Bed Type Analysis
- Concessions Strategy Recommendations
- Strength and Weaknesses
- Recommendations
- Immediate Actions (30 days)
- Strategic Initiatives (60-90 days)
- Long-term Improvements (90+ days)
- Leasing Talking Points
- Summary
The Revenue Report Can Help You
- Improve revenue health and align pricing with market demand to reduce excessive concessions and prevent ongoing rent erosion.
- Boost leasing performance by targeting the primary friction points
- Reframe the value proposition around size, amenities, and location to win competitively on more than price.
- Provide clear, measurable KPIs and actionable recommendations tied to short- and long-term impact.
- Reduce vacancy loss, improve lead conversion workflows, and shift incentives toward sustainable results.
The text for the report can be copied or printed as a PDF
2. Leasing Associate Report
This report shows how current asking rents stack up to the market to guide leasing strategy.
When you click on the Leasing Associate Report you will be given the following:
- Executive Snapshot
- Market Position (Data & Talking Points)
- Unit Type Positions (Selling Each Floorplan)
- Competitor Intelligence- with Rebuttals
- Resident Experience & Lifestyle Storytelling
- Specials & Incentives- Current Promotions
- Objection Handing - Ready Scripts
- This Week’s Focus- Sales Plays
- Tour Checklist- Reinforce Key Differentiators
- Key Takeaway for This Week
The Leasing Associate Report Can Help You
- Inform pricing and concession strategies to better capture demand while protecting long-term rent integrity.
- Provide insight that can help refine messaging around space and value to improve conversion and reduce exposure.
- Clarify differentiation versus nearby properties, including unit size, included utilities, and location advantages.
- Offer data-backed insights designed to support informed, measurable operational decisions.
- Give insight that can support more confident, compelling tours focused on what residents value most.
The text for the report can be copied or printed as a PDF
3. Weekly Revenue Manager Report
This report shows how current asking rents stack up to the market to guide leasing strategy.
When you click on the Weekly Revenue Manager Report you will be given the following:
- 30-Second Snapshot
- Market Posture (Subject vs Comp Avg)
- Demand Signals & Funnel Health
- Inventory & Exposure Mix
- Concession Context
- Unit-Type Diagnostics (NER vs Comp Avg)
- Competitive Landscape (Directional)
- Risks & Watchouts
- Directional Plays
- Data Notes
The Weekly Revenue Report Can Help You
- Inform pricing and concession strategies that may reduce reliance on heavy specials while protecting long-term rent integrity.
- Inform pricing and concession strategies that may reduce reliance on heavy specials while protecting long-term rent integrity.
- Surface value drivers—such as larger floorplans and location advantages—to support competing on value, not just price.
- Offer data-backed visibility into unit-type performance, risks, and operational signals to support faster, more informed actions.
- Refine messaging so prospects more clearly understand the space, livability, and lifestyle benefits behind the investment.
The text for the report can be copied or printed as a PDF
Benefits Overview
- Quickly understand key performance changes and what’s driving them
- Benchmark rent, concessions, and positioning in the market
- Support smarter leasing and revenue strategy with actionable insights
- Save time by turning complex data in clear, polished summaries
Conclusion
AI Reports make it easier for operations and revenue teams to move quickly from data to decisions. By simplifying analysis and highlighting exactly where to focus, they help teams optimize performance and stay competitive in their market. This ensures everyone, not just analysts, can confidently drive results.
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For additional support or questions, please contact the ApartmentIQ Support Team!