General Account Management & User Permissions
What is ApartmentIQ?
ApartmentIQ is multifamily’s all-in-one, daily data platform covering 40M units. It integrates daily property and market signals into modern tools for market surveys, investment research, and revenue management. Owners, operators, and investors use ApartmentIQ to benchmark performance, price confidently, and move faster – trusted by 65% of the NMHC Top 50.
What user roles can we leverage in ApartmentIQ, specifically for Explore and Research?
ApartmentIQ offers 4 user roles: Admin, Manager, Editor, and Read Only Users. Please use the image below to understand what each role is able to control within the Research and Explore tools.

Explore Pro & Pro+
What is Explore Lite, Explore Pro, and Explore Pro+?
Explore Lite
The perfect entry point for focused research. Explore Lite is designed for users who need high-quality, real-time data for specific markets without the complexity of deep-tier analytics. It provides:
- Essential Property Data: Access to core unit-level metrics and current market conditions.
- Streamlined Mapping: A simplified interface to view property locations and basic market boundaries.
- Efficient Benchmarking: Compare subject properties against the market or submarket competitors to gauge immediate market positioning.
Explore Pro
For the power user who requires a comprehensive, 360-degree view of the landscape. Explore Pro eliminates static research with:
- Daily Market Intelligence: Access unit-level rents, occupancy, and five years of historical data to stay ahead of the curve.
- Unified Research & Reporting: Combine supply pipelines, demographics, and custom rent comps into export-ready insights for faster underwriting.
- Forecasting & Strategy: Leverage zip-code rent forecasts and interactive mapping to identify market risks and site selection opportunities.
Explore Pro+ Transactions
Includes everything in Pro, plus an additional layer of intelligence with 10+ years of sales history, cap rates, and RCA-sourced ownership filters for those focused on acquisitions and capital markets.
Data Sources & Partnerships
What are the primary data sources for transaction history in Explore Pro+?
We source transaction data from Real Capital Analytics (RCA), considered the "gold standard" of commercial transaction data. Please note, Transaction history is available for Explore Pro+ customers only.
Where does the demographic data come from?
It is a combination of the US Census, ACS (American Community Survey), and the Bureau of Labor Statistics, supplemented by various federal agencies. Demographic data is updated biannually.
What are the sources for new supply data?
Data is sourced from public records, including building permits, government databases, and news publications.
How often is new supply data updated?
ApartmentIQ looks at new supply data daily. Most data is updated daily, while some is updated weekly, ensuring your access to the most recent data.
How are property images sourced?
Images are sourced from our partner company, Rentable.co, and are available for nearly 90% of properties.
Reporting & Functionality
Can I export Explore Pro and Pro+ data into PDF or CSV formats?
Excel/CSV: You can export property lists, portions of the Market Summary, and the market comparison table.
PDF: You can print a PDF of the Market Summary.
In Explore Pro or Pro+, am I able to filter data by ownership company?
Yes, you can filter for properties by ownership or management group and export those lists.
Analytics & Methodology
How far back does the transaction history go?
The transaction history is robust and dates back to 2005.
How do you generate rent growth forecasts?
We leverage five years of unit-level daily rent data enriched with macroeconomic indicators and future multifamily supply pipelines.
This is modeled using proprietary deep learning methods to capture local market dynamics and broader economic trends.
What accounts for the potential discrepancy between "Units Seen" and “Estimated Units” or "Total Units" in a lease-up?
“Units Seen" represents only the inventory that has been publicly advertised on property websites. This count is typically lower than the "Total Units" or "Estimated" unit counts because it excludes "offline" inventory—such as units under construction, model apartments, or employee housing.
Particularly in new lease-ups, we can only report on the units management has released to the public so far; as more inventory is marketed, the "Units Seen" count will naturally climb.
Metric Definitions
How is Leased Rent defined within the Property Details card?
Leased Rent: The average of the most recent rent for each unit in the group, using advertised rents for active units and leased rents for units off the market.
How is Market Rent defined?
Market Rent: The average rent of the most recently leased units for that group, limited to the last six months.
How is Loss to Lease defined?
LTL% (Loss to Lease): Represents the difference between a property's market rent and its actual in-place rent.
How are you defining and calculating for Renewal Percentage?
Renewal: Percentage of units that are renewed, based on advertised units.
Renewal Percentage Calculation: (total_units - units_leased_in_the_last_year) / total_units
Research
What is the Research?
Market Surveys for Research empower teams to evaluate opportunities and sharpen underwriting with real-time, market-backed insights. Whether you are vetting an existing asset or a blank plot of land, you can instantly spin up comprehensive research reports tailored to your specific project goals.
Refine data to match your strategy for faster, confident decision-making across the entire property lifecycle.
Tailored Reporting Capabilities
- Acquisition Projects: Instantly generate detailed surveys for existing assets. Evaluate current performance against the broader market to validate your investment thesis and find "hidden gem" upside.
- Development Opportunities: Spin up instant research reports for potential developments. Model various pricing scenarios and unit mixes to ensure your "pencil-to-paper" projections align with future market demand.
What You Can Expect
- Automated Surveys: Effortlessly test unit mix configurations and target rents for any physical asset or hypothetical project.
- Flexible Comp Selection: Hand-pick and refine properties to build a custom peer group, ensuring you benchmark against only the most relevant comparables.
- Daily Performance Signals: Monitor unit-level pricing, floor-plan availability, and concessions to catch emerging market trends 60 days before the competition
How do I share a Market Survey for Research (Research Report) with a colleague?
In order to share a Research Report with a colleague, head over to the Research function and click the “+ user” icon to the right of your report name. From here, select the user you would like to share the report with. Once selected, you will see their name listed as “people with access”


Is there a limit to the number of Research Reports I can generate?
There is currently no limit. If you have access to the research feature, you can generate as many research reports as you would like.
Can I edit the competitive properties in my Research Report?
Yes- if you are an Admin, Manager, or Editor user within your account, you can remove and add comps easily by exploring comps near you, or search directly for known comps with ease.
Simply click on a Research Report of interest. Then, click “edit comps” in the top right hand corner to get started.
Can I export a Research Report?
Yes - you can export any report you create in either a PDF or Excel format. Simply click “Export” in the top right hand corner of your report to download or schedule for delivery.
Who is able to view the Research Reports I have created?
If you are an Admin User, you will see all Research Reports generated in your account.
If you are any other user role in the system (Manager, Editor, Read Only), you will only see the Research Reports that you create, and any that are shared with you.
You can now share any of your research reports with anyone else who has the research feature.
Should you have any continued questions regarding Research Reports, please contact your Customer Success Manager (CSM) or reach out to our Support Team via email at support@apartmentiq.io